How to Start a Glamping Business

Starting a glamping business is an exciting venture that combines hospitality expertise with outdoor experiences. The glamping industry has experienced remarkable growth, driven by travelers seeking unique, nature-based accommodations that offer comfort and luxury.

This comprehensive guide walks you through each phase of starting your glamping business, from initial research and planning to marketing and launch. Whether you're planning a small boutique property or a larger glamping resort, this step-by-step approach will help you navigate the complexities of launching a successful glamping venture.

Starting a glamping business typically requires an initial investment ranging from $50,000 for a basic setup to over $500,000 for a high-end resort, depending on location, accommodation types, and amenities. Success depends on careful planning, market understanding, quality accommodations, and exceptional guest experiences. For real-world insights from experienced operators, check out The Unique Hospitality Podcast: Lessons in Launching Paws Up, AutoCamp & Wildhaven featuring lessons from industry leaders.

See our Glamping Industry Complete Guide for comprehensive information about the glamping industry, market trends, and business models.

Thorough research and planning form the foundation of a successful glamping business. This phase helps you understand the market, identify opportunities, and develop a clear vision for your venture.

Market Research

Conduct comprehensive market research to understand:

• Market Demand: Analyze demand for glamping in your target area, including seasonal patterns and visitor trends
• Target Demographics: Identify who your potential guests are—adventure-seeking couples, eco-conscious travelers, luxury-seeking families, or corporate retreat organizers
• Visitor Spending Patterns: Understand what guests are willing to pay and what amenities drive bookings
• Market Growth Trends: Evaluate whether the glamping market is growing, stable, or declining in your area

Competitive Analysis

Analyze existing glamping properties and traditional accommodations in your target market:

• Identify direct competitors (other glamping properties) and indirect competitors (hotels, cabins, RV parks)
• Evaluate their pricing strategies, occupancy rates, and amenities
• Identify gaps in the market that your property could fill
• Understand their strengths and weaknesses to differentiate your offering

Define Your Niche and Target Market

Identifying your niche is crucial for success. Your target market will influence everything from accommodation types to pricing and marketing strategies:

• Luxury Seekers: High-end amenities, premium accommodations, and exceptional service
• Eco-Conscious Travelers: Sustainable practices, eco-friendly materials, and environmental stewardship
• Adventure Enthusiasts: Proximity to outdoor activities, equipment rentals, and guided experiences
• Romantic Getaways: Secluded accommodations, couples-focused amenities, and intimate experiences
• Family-Friendly: Safe spaces, family activities, and accommodations suitable for children

Concept Development

Develop your unique glamping concept based on your research:

• Define your brand identity and positioning in the market
• Determine your accommodation mix (yurts, A-frames, safari tents, treehouses, etc.)
• Plan your amenities and services that align with your target market
• Create a unique value proposition that differentiates you from competitors

This research phase typically takes 2-4 weeks and should result in a clear understanding of market viability and your unique positioning strategy.

A professional feasibility study is essential for validating your glamping concept and assessing market viability before committing significant resources.

Why You Need a Feasibility Study

Feasibility studies serve multiple critical purposes:

• Validate Market Viability: Assess whether there's sufficient demand for your glamping concept in your target location
• Secure Financing: Banks and lenders typically require a feasibility study to assess project risk before approving loans
• Optimize Your Project: Receive data-driven recommendations for project scope, pricing, and amenities
• Identify Risks: Understand potential challenges and develop mitigation strategies
• Financial Projections: Get realistic revenue and expense forecasts based on market analysis

What's Included in a Glamping Feasibility Study

A comprehensive feasibility study for a glamping business typically includes:

• Market demand analysis specific to glamping
• Competitive property evaluation and positioning
• Revenue projections by accommodation type and season
• Occupancy rate forecasts based on market data
• Operating expense estimates tailored to glamping operations
• Optimal accommodation mix recommendations
• Pricing strategy analysis
• Risk assessment and mitigation strategies

When to Conduct a Feasibility Study

Ideally, conduct a feasibility study after your initial research but before finalizing your business plan and seeking financing. This allows you to:

• Make informed decisions based on professional analysis
• Refine your concept based on market insights
• Present a compelling case to lenders and investors

For glamping projects, feasibility studies typically take 4-6 weeks to complete. A professional study conducted by an experienced outdoor hospitality consultant can significantly increase your chances of success and financing approval.

See our Feasibility Studies Complete Guide for comprehensive information about feasibility studies for outdoor hospitality projects.

Selecting the right location is critical for glamping business success. Your location affects market access, guest experience, operational costs, and regulatory requirements.

Market Access and Proximity

Evaluate location based on proximity to your target market:

• Urban Proximity: Consider distance to major cities or tourist destinations that drive demand
• Accessibility: Ensure the site is accessible by road, ideally within 2-4 hours of your primary market
• Visibility: Consider whether the location is discoverable or requires significant marketing investment
• Tourist Infrastructure: Evaluate nearby attractions, restaurants, and activities that enhance guest experience

Natural Features and Appeal

Glamping guests choose locations for natural beauty and outdoor experiences:

• Scenic Views: Mountains, forests, lakes, or unique landscapes that create memorable experiences
• Outdoor Activities: Access to hiking, fishing, kayaking, or other activities guests can enjoy
• Privacy: Sufficient space between accommodations to create a sense of seclusion
• Natural Setting: Mature trees, water features, or other natural elements that enhance ambiance

Zoning and Regulatory Considerations

Before purchasing or leasing land, thoroughly investigate zoning and regulatory requirements:

• Zoning Classification: Verify the property is zoned for commercial use, tourism, or hospitality
• Permitted Uses: Confirm that glamping or temporary accommodations are allowed
• Development Restrictions: Understand limitations on structures, density, and site development
• Environmental Regulations: Check requirements for water, wastewater, and environmental protection
• Easements and Restrictions: Review any deed restrictions or easements that could impact development

Infrastructure and Utilities

Evaluate existing infrastructure and utility requirements:

• Road Access: Ensure adequate road access for guests and deliveries
• Water Supply: Assess water availability, quality, and whether a well or municipal connection is needed
• Wastewater Treatment: Determine septic requirements or connection to municipal systems
• Electricity: Evaluate grid connection costs or solar power feasibility
• Internet Access: Consider connectivity options for bookings and guest expectations

Site Suitability

Assess the physical characteristics of the site:

• Topography: Evaluate slopes, drainage, and suitability for structures
• Soil Conditions: Assess soil for foundation requirements and septic suitability
• Climate Considerations: Understand seasonal weather patterns and operational constraints
• Natural Hazards: Evaluate risks from floods, fires, or other natural events
• Site Size: Ensure adequate acreage for your planned number of accommodations and amenities

Conduct thorough due diligence before committing to a location. Consider hiring a consultant to help evaluate site suitability and regulatory feasibility.

A comprehensive business plan serves as your roadmap, helps secure financing, and guides decision-making throughout your glamping business launch and operation.

Executive Summary

Create a compelling overview that includes:

• Business concept and unique value proposition
• Target market and competitive positioning
• Key financial projections and funding requirements
• Management team and experience

Startup Costs

Develop a detailed startup cost breakdown:

• Land Acquisition: Purchase price or long-term lease costs
• Accommodations: Tents, yurts, A-frames, or other structures ($15,000-$100,000+ per unit)
• Platforms and Foundations: Decking, foundations, and site preparation ($5,000-$20,000 per unit)
• Furnishings and Décor: Bedding, furniture, lighting, and interior elements ($5,000-$25,000 per unit)
• Infrastructure: Roads, utilities, septic systems, water systems ($50,000-$200,000+)
• Amenities: Common areas, fire pits, outdoor kitchens, hot tubs ($20,000-$100,000+)
• Permits and Legal: Application fees, surveys, legal expenses ($10,000-$50,000)
• Insurance: Initial premiums and deposits ($5,000-$15,000)
• Working Capital: Operating funds for the first 6-12 months ($30,000-$100,000)

Operational Costs

Plan for ongoing operational expenses:

• Utilities: Electricity, water, internet, propane ($500-$2,000+ per month)
• Maintenance: Property upkeep, repairs, and seasonal preparations ($1,000-$5,000+ per month)
• Staffing: Property manager, housekeeping, maintenance staff ($2,000-$10,000+ per month)
• Marketing: Website, advertising, listing fees, social media ($500-$3,000+ per month)
• Insurance: Annual liability and property insurance ($2,500-$7,500+ per year)
• Professional Services: Accounting, legal, consulting ($5,000-$15,000+ per year)
• Supplies: Linens, toiletries, cleaning supplies, amenities ($500-$2,000+ per month)

Pricing Strategy and Revenue Goals

Develop a pricing strategy based on:

• Market analysis and competitive positioning
• Target occupancy rates (typically 50-70% for seasonal properties)
• Seasonal variations and dynamic pricing opportunities
• Package offerings and add-on services
• Revenue per available accommodation (RevPAR) goals

Marketing Strategy

Outline your marketing approach:

• Brand identity and positioning
• Online presence (website, social media, online listings)
• Partnership strategies (tour operators, local businesses, influencers)
• Launch marketing plan and ongoing promotional strategies

Operations Plan

Define your operational structure:

• Staffing requirements and roles
• Booking and reservation management systems
• Guest services and experience standards
• Housekeeping and maintenance procedures
• Seasonal operations and closure plans

Financial Projections

Create detailed financial projections including:

• 5-year revenue and expense forecasts
• Break-even analysis
• Cash flow projections
• Return on investment (ROI) calculations
• Sensitivity analysis for different occupancy scenarios

A well-developed business plan demonstrates your understanding of the glamping business and increases your chances of securing financing. Consider working with a business consultant or using your feasibility study as a foundation for your business plan.

Navigating permits and regulations is one of the most complex aspects of starting a glamping business. Requirements vary significantly by location and can include zoning, building, health, environmental, and operational permits.

Business Licenses and Registration

Start with basic business requirements:

• Business Entity Registration: Register your business as an LLC, corporation, or partnership
• Business License: Obtain a general business license from your local municipality or county
• Tax Registration: Register for state and local taxes, including occupancy or lodging taxes
• Employer Identification Number (EIN): Obtain from the IRS if you'll have employees

Zoning and Land Use Permits

Zoning approvals are typically the most critical and time-consuming:

• Zoning Compliance: Verify your property is zoned for commercial tourism or hospitality use
• Conditional Use Permit: May be required if glamping isn't explicitly permitted in your zoning district
• Variance Requests: If needed, apply for variances for density, setbacks, or other requirements
• Site Plan Approval: Submit detailed site plans showing accommodation locations, infrastructure, and amenities

Building Permits

Even temporary structures often require permits:

• Structure Permits: Permits for platforms, decks, and permanent structures
• Electrical Permits: For wiring, panels, and electrical installations
• Plumbing Permits: If installing bathrooms, kitchens, or utility connections
• Fire Safety Compliance: Meet fire code requirements for structures and access

Health and Safety Permits

Ensure compliance with health regulations:

• Health Department Permits: Required for hospitality operations in many jurisdictions
• Food Service Permits: If offering food service, even simple amenities
• Water Quality Testing: Regular testing if using well water
• Wastewater Permits: Septic system design and installation approvals

Environmental and Conservation Permits

Protect natural resources and comply with environmental regulations:

• Environmental Impact Assessment: May be required in sensitive areas
• Wetlands or Waterway Permits: If developing near water bodies
• Tree Removal Permits: If clearing trees for development
• Wildlife Protection Compliance: Understand restrictions for protected species

Operational Permits

Additional permits may be required for operations:

• Sign Permits: For directional and marketing signs
• Special Events Permits: If hosting events, weddings, or activities
• Alcohol Permits: If serving alcohol to guests
• Occupancy Permits: Final approval to operate as a commercial accommodation

Navigating the Permit Process

The permit process can be complex and time-consuming:

• Start Early: Begin permit applications 6-12 months before planned construction
• Hire Professionals: Consider hiring a permit expediter or consultant familiar with local requirements
• Budget for Delays: Permits can take months and may require revisions
• Stay Organized: Maintain detailed records of all applications, approvals, and correspondence
• Build Relationships: Establish relationships with local officials and inspectors

Permit costs can range from $10,000-$50,000 or more, depending on location and project complexity. Factor these costs and timelines into your business plan and project schedule.

Securing financing is critical for launching your glamping business. Startup costs typically range from $50,000 for a basic setup to over $500,000 for a high-end resort, making financing essential for most entrepreneurs.

Financing Options

Several financing options are available for glamping businesses:

Traditional Bank Loans

• Commercial Real Estate Loans: For land acquisition and development
• Small Business Administration (SBA) Loans: Government-backed loans with favorable terms
• Business Term Loans: Fixed-rate loans for equipment and construction
• Banks typically require a comprehensive business plan, feasibility study, and strong credit history

Alternative Lenders

• Online Lenders: Faster approval but typically higher interest rates
• Equipment Financing: Specific loans for accommodations and equipment
• Revenue-Based Financing: Loans based on projected revenue

Investors and Partnerships

• Private Investors: Individuals seeking investment opportunities
• Partnerships: Partners who contribute capital and expertise
• Real Estate Crowdfunding: Multiple investors funding your project

Personal Resources

• Personal Savings: Using your own capital
• Home Equity: Loans against home equity
• Retirement Funds: Self-directed IRA or 401(k) rollover (consult a tax advisor)
• Credit Cards: Generally not recommended due to high interest rates

Preparing for Financing

To improve your chances of securing financing:

• Professional Feasibility Study: Banks and lenders require this to assess viability
• Comprehensive Business Plan: Detailed financial projections and operations plan
• Strong Credit History: Personal and business credit scores impact loan terms
• Down Payment: Prepare for 20-30% down payment requirements
• Collateral: Assets to secure the loan
• Experience: Relevant hospitality or business experience strengthens applications

Financing Timeline

Plan for the financing process:

• Preparation: 1-2 months to prepare documents and applications
• Application Review: 2-8 weeks for lender review and due diligence
• Approval and Closing: 2-4 weeks for final approval and funding
• Total timeline: 2-4 months from application to funding

Key Financial Metrics Lenders Consider

Lenders evaluate several factors:

• Debt-to-income ratio
• Loan-to-value ratio (typically 70-80% maximum)
• Debt service coverage ratio (typically 1.25x minimum)
• Cash reserves for operations and contingencies
• Projected cash flow and profitability

See our glamping financing guide for detailed information about financing options and strategies for glamping businesses.

Design and construction are where your glamping vision becomes reality. This phase involves selecting accommodations, designing the site layout, and managing construction to create memorable guest experiences.

Selecting Accommodation Types

Choose accommodations that align with your brand, target market, and budget:

Popular Glamping Accommodations

• Safari Tents: Spacious canvas tents ($15,000-$50,000 per unit) offering luxury camping experiences
• Yurts: Circular structures ($20,000-$80,000 per unit) with excellent space efficiency
• A-Frames: Iconic triangular cabins ($25,000-$100,000 per unit) with modern appeal
• Treehouses: Elevated accommodations ($50,000-$200,000+ per unit) offering unique experiences
• Tiny Homes: Compact, fully-equipped dwellings ($30,000-$120,000 per unit)
• Geodesic Domes: Modern structures ($20,000-$80,000 per unit) with panoramic views
• Vintage Trailers: Restored RVs ($15,000-$60,000 per unit) with retro charm

Design Considerations

Develop a cohesive design that creates memorable experiences:

• Site Layout: Design for privacy, views, and efficient operations
• Interior Design: Create comfortable, Instagram-worthy spaces that reflect your brand
• Outdoor Spaces: Design decks, fire pits, and outdoor seating areas
• Amenities Integration: Plan for bathrooms, kitchens, and shared facilities
• Accessibility: Consider ADA requirements and universal design principles
• Seasonality: Design for year-round use or seasonal operations

Essential Amenities

Plan amenities that enhance guest experience:

• Comfortable Bedding: High-quality mattresses, linens, and pillows
• Climate Control: Heating and cooling solutions for year-round comfort
• Private Bathrooms: Ensuite facilities or well-maintained shared facilities
• Outdoor Cooking: Fire pits, grills, or outdoor kitchens
• Lighting: Ambient and functional lighting for comfort and safety
• Unique Features: Hot tubs, hammocks, or other special amenities

Construction Management

Effective construction management ensures quality and stays on budget:

• Site Preparation: Clearing, grading, and infrastructure installation
• Contractor Selection: Choose experienced contractors familiar with glamping structures
• Project Timeline: Develop realistic schedules accounting for weather and permit delays
• Budget Management: Track costs and maintain contingency reserves (10-20%)
• Quality Control: Regular inspections to ensure work meets standards
• Utilities Installation: Coordinate electrical, water, and wastewater systems

Building Codes and Standards

Ensure compliance with building codes and safety standards:

• Fire safety requirements and egress standards
• Structural engineering for platforms and foundations
• Electrical code compliance
• Plumbing standards if installing bathrooms
• Accessibility requirements where applicable

Sustainability Considerations

Incorporate sustainable practices that appeal to eco-conscious guests:

• Solar power systems for electricity
• Composting toilets or efficient septic systems
• Sustainable building materials
• Low-impact development techniques
• Water conservation measures

Construction typically takes 6-12 months depending on project size and complexity. Work closely with architects, contractors, and suppliers to ensure your vision is realized on time and within budget.

Setting up efficient operations systems is essential for delivering exceptional guest experiences and managing your glamping business effectively. Well-designed operations systems streamline daily tasks and ensure consistency.

Booking and Reservation Management

Implement a robust booking system to manage reservations:

• Property Management System (PMS): Choose software that integrates with booking channels
• Online Booking: Direct booking through your website for better margins
• Channel Management: Connect to Airbnb, Hipcamp, Booking.com, and other platforms
• Calendar Synchronization: Prevent double-bookings across all channels
• Dynamic Pricing: Adjust rates based on demand, seasonality, and events
• Guest Communication: Automated confirmations, check-in instructions, and follow-ups

Staffing and Team Building

Determine your staffing needs based on property size and services:

• Property Manager: Oversees daily operations, guest relations, and staff management
• Housekeeping: Maintains cleanliness and prepares accommodations between guests
• Maintenance Staff: Handles repairs, groundskeeping, and preventative maintenance
• Guest Services: Provides concierge services, activity coordination, or check-in assistance
• Seasonal Considerations: Adjust staffing levels for peak and off-peak seasons

Housekeeping and Maintenance Procedures

Establish clear standards and procedures:

• Cleaning Checklists: Detailed procedures for each accommodation type
• Quality Control: Inspection processes to ensure standards are met
• Maintenance Schedules: Regular inspections and preventative maintenance
• Supply Management: Inventory tracking for linens, toiletries, and cleaning supplies
• Laundry Management: In-house or outsourced laundry services

Guest Services and Experience

Design guest experiences that create memorable stays:

• Check-In Process: Streamlined arrival experience with clear instructions
• Welcome Packages: Welcome baskets, local information, or special touches
• Guest Communication: Clear expectations, house rules, and local recommendations
• On-Site Activities: Organize experiences, tours, or activities for guests
• 24/7 Support: Emergency contact information and guest support availability

Financial Management Systems

Set up systems to track finances effectively:

• Accounting Software: Track income, expenses, and generate financial reports
• Payment Processing: Accept credit cards, online payments, and deposits
• Tax Management: Track and remit occupancy taxes and sales taxes
• Revenue Tracking: Monitor bookings, occupancy rates, and revenue by channel
• Expense Management: Track operational costs and identify optimization opportunities

Technology and Connectivity

Ensure reliable technology infrastructure:

• Internet Access: Reliable Wi-Fi for guests and operations
• Security Systems: Property security and guest safety measures
• Communication Tools: Phone systems and messaging platforms for staff coordination
• Smart Features: Consider smart locks, thermostats, or lighting for efficiency

Insurance and Risk Management

Protect your business with appropriate insurance:

• General Liability Insurance: Covers guest injuries and property damage ($2,500-$7,500+ annually)
• Property Insurance: Protects accommodations, furnishings, and equipment
• Business Interruption Insurance: Covers lost revenue from unexpected closures
• Workers' Compensation: Required if you have employees
• Umbrella Policy: Additional liability coverage for high-risk situations

Standard Operating Procedures (SOPs)

Document procedures for consistency and training:

• Check-in and check-out procedures
• Housekeeping standards and schedules
• Maintenance and repair protocols
• Guest complaint resolution processes
• Emergency response procedures
• Staff training and onboarding materials

Well-designed operations systems create efficiency, ensure consistency, and enable you to scale your business while maintaining quality guest experiences.

Effective marketing and a strong launch strategy are essential for attracting guests and building a successful glamping business. Your marketing should begin well before opening to build anticipation and secure early bookings.

Pre-Launch Marketing

Build buzz before your grand opening:

• Website Development: Create a professional website with high-quality photos and booking functionality
• Social Media Presence: Build anticipation on Instagram, Facebook, and TikTok with behind-the-scenes content
• Email List Building: Collect emails for launch announcements and special offers
• Press Releases: Announce your opening to local media and travel publications
• Influencer Partnerships: Partner with travel influencers for early exposure
• Early Bird Promotions: Offer special rates or packages for advance bookings

Online Listings and Distribution

List your property on key booking platforms:

• Airbnb: Essential for glamping properties, reaches millions of travelers
• Hipcamp: Specialized platform for outdoor accommodations
• Glamping Hub: Dedicated glamping booking platform
• Booking.com: Broad reach for international travelers
• VRBO: Vacation rental platform popular with families
• Direct Booking: Encourage bookings through your website for better margins

Social Media Marketing

Leverage social media to showcase your property and engage potential guests:

• Instagram: Share stunning photos of accommodations, amenities, and natural surroundings
• Facebook: Build community, share updates, and run targeted ads
• TikTok: Create engaging video content showing guest experiences
• Pinterest: Share beautiful images that inspire travel planning
• Content Strategy: Mix property showcases, guest experiences, local attractions, and behind-the-scenes content

Content Marketing

Create valuable content that attracts and engages your target audience:

• Blog Content: Write about local attractions, outdoor activities, and travel tips
• SEO Optimization: Optimize your website for search engines to attract organic traffic
• Video Tours: Create virtual tours of accommodations and property
• Guest Stories: Share testimonials and guest experiences
• Email Marketing: Regular newsletters with updates, offers, and seasonal content

Local Partnerships and Collaborations

Build relationships that drive bookings:

• Tourism Boards: Partner with local tourism organizations for promotion
• Local Businesses: Collaborate with restaurants, tour operators, and activity providers
• Event Partnerships: Host or sponsor local events for visibility
• Wedding Venues: Partner with wedding planners if offering romantic accommodations
• Corporate Retreats: Reach out to companies for team-building retreats

Launch Strategy

Plan a memorable grand opening:

• Soft Opening: Invite friends, family, and influencers for initial stays and feedback
• Grand Opening Event: Host a launch event with media, local business owners, and community members
• Launch Promotions: Offer special rates, packages, or contests to generate initial bookings
• Press Coverage: Invite journalists and bloggers for press stays
• Community Engagement: Engage with local community to build positive relationships

Managing Reviews and Reputation

Reviews are critical for glamping businesses:

• Encourage Reviews: Follow up with guests to request reviews on booking platforms
• Respond to Reviews: Thank positive reviewers and address concerns professionally
• Monitor Reputation: Track reviews across all platforms and respond promptly
• Continuous Improvement: Use feedback to improve guest experiences

Seasonal Marketing Strategies

Adapt marketing to seasonal patterns:

• Peak Season: Maximize rates and occupancy through strategic promotions
• Off-Season: Offer special packages, retreats, or events to attract guests
• Holiday Packages: Create special offers for holidays and events
• Winterization: Market winter experiences if operating year-round

Marketing Budget

Allocate resources for marketing activities:

• Launch Marketing: 10-15% of startup budget for pre-launch and launch marketing
• Ongoing Marketing: 5-10% of monthly revenue for ongoing marketing efforts
• Channel Fees: 10-20% commission on bookings through third-party platforms
• Advertising: Google Ads, Facebook Ads, and other paid advertising channels

A strong launch sets the foundation for long-term success. Consistent marketing efforts, exceptional guest experiences, and positive reviews will help your glamping business thrive and grow.