What is ARDR (Average Retail Daily Rate)?
The average listing price shown on websites and marketplaces for accommodation units, representing the advertised rate before any discounts or bookings.
Understanding ARDR (Average Retail Daily Rate)
ARDR is calculated by averaging the listed rates across booking platforms, property websites, and marketplaces. For example, if a glamping resort lists units at $300, $350, and $400 across different dates, the ARDR would be $350.
This metric is valuable for understanding pricing positioning in the marketplace, competitive pricing analysis, and marketing strategy. ARDR helps property owners see how their listed prices compare to market rates and competitors. It's particularly useful for tracking pricing trends on third-party platforms like Airbnb, Booking.com, and VRBO.
In outdoor hospitality, ARDR can differ from actual ADR due to discounts, promotions, last-minute pricing adjustments, or commission structures. Understanding the gap between ARDR and ADR helps property owners optimize pricing strategies and revenue management.
Sage Outdoor Advisory uses ARDR analysis in market research and feasibility studies to help clients understand competitive pricing positioning and optimize their listing strategies across distribution channels.
Examples of ARDR (Average Retail Daily Rate)
- •A glamping resort with $350 ARDR listed across booking platforms
- •Comparing ARDR across competing RV parks on marketplace websites
- •Tracking ARDR trends to understand market pricing dynamics
Common Use Cases
- •Competitive pricing analysis
- •Market positioning assessment
- •Pricing strategy development
- •Distribution channel optimization
- •Marketing strategy planning
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Frequently Asked Questions About ARDR (Average Retail Daily Rate)
What's the difference between ARDR and ADR?
ARDR represents the average listed or advertised price on websites and marketplaces, while ADR represents the average actual revenue earned per occupied unit. ARDR is the asking price; ADR is what you actually receive.
Why is ARDR important for outdoor hospitality properties?
ARDR helps property owners understand their competitive positioning in the marketplace, analyze pricing trends, and optimize listing strategies across different booking platforms and distribution channels.
How does ARDR differ from the actual price guests pay?
ARDR shows listed prices before discounts, promotions, or last-minute adjustments. The actual price paid may be lower due to special offers, seasonal discounts, or platform-specific promotions.
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